Photo via Wired You may have heard of Simon Singh long before his name rose to the top of the list of those championing sound science: He'd written two bestselling books, Fermat's Enigma and the Big Bang. Despite the wide range of subject matter contained in those books, the topic that ended up casting him into controversy was much different -- a seemingly benign newspaper article about some of the pitfalls of alternative medicine. He ended up defending his career from a powerful group, the British Chiropractic Association, who sued him for libel for having the chutzpah to assert that there was no proof that chiropractic treatment could treat ailments like asthma in children. As he decided to defend his science-backed claim rather than apologize, he became a much needed spokesperson for sound science (he won the suit). There are plenty of lessons to be learned from his story -- and many that hit close to home to anyone familiar with other topics where the science continually faces a PR crisis from outside interests. Here's what he has to say about defending science in the public sphere: ... Read the full story on TreeHugger